Why Digital Marketing Is Important ?
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages
people got about your products or services came from you and consisted of only what you wanted them to know. and as people use digital devices instead of going to physical shops.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing,
content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing,
display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels
that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what
your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe
them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored
to their needs and preferences.